For Engster Airton dos Santos
In Brazil, the beer was slow in coming, because the Portuguese feared losing streak of the sale of their wines. The beer arrived in Brazil in 1808 brought the Portuguese royal family to move to the then colonial Brazil. It is reported that the king, an inveterate lover of beer, could not stay without consuming the drink.
Until the late 1830's, rum was the most popular alcoholic beverage in the country and beyond it, were imported liquors and wines of France in Portugal, especially to meet the nobility. During this time the beer was already produced, but in a homemade case made by families of immigrants to their consumption.
Thus begins the history of beer in Brazil, and every day brings new data and information that will be adding the already known. But what we propose is actually write a little about the history of beer in Star. Speaking of our history much closer as the negotiators, entrepreneurs and government, fulfilling its role, take care of what remains of the brewery Antarctica / Polar.
Our brewery was founded on October 10, 1912 under the name of "Limited Partnership Julius Diehl & Cia." The October 20, 1912 met the founders of the firm, to conduct the 1st call for funds. On October 22, was made the first deposit in the Bank Pelotense extinct. On October 24, were acquired in Ruschel 3 brothers and land, then the value of "Four Tales
Réis "as scripture by then notary Adolfo M. Ribeiro. The company Julius Diehl & Cia was officially registered on April 16, 1914. Beer Aurora was one of the leading brands of the company.
Later, the brewery was renamed to Kortz, Dexheimer & Cia, and succeeded by Luiz I. Mussnich. After his death came to be called Widow Luiz I. Mussnich. Already in 1945, under the corporate name of Star Brewery SA, the company was incorporated by a group of holy-Cruzense, with the promoter Mr. Jean Hanquet. This year the brewery is to be called the Polar S / A.
In its fiftieth year (1962) showed the company's commercial beer brand "dark-skinned" with the slogan: "Polar created the entire nation consecrated" or "beer more beer in Brazil." This time was still produced Chopp Polar beer in bottle or barrel launched in 1957, Guarana Frisante, Water Star, Orange Soda, Crystal Gas and Tonic Water. In the year of Golden Jubilee of the Star Brewery was as Manager Mr. Odilo A. Thomas, Assistant Director Mr Flavio
Jaeger and Ispetores sales Messrs Armindo Scheibe, Oscar Garcia and Jose Chaves Valerian Moraes. Technical Petar and Dragutin Hirtenkauf. Business Administration from Arnaldo J. Diel. This time the company made shipments to Ceara and Maranhao among other states of Brazil. In 1962 the taxes collected by the brewery were CR $ 70.000,000,00 (seventy million cruise).
In 1972 the Polar S / A is acquired by the Antarctica Paulista and from this date receive large incentives the city as a donation of land area in 1973 and 1987. It employed about 800 brewers.
Since 1992 is granted to children of brewers substantial value as a School Assistance and Health Plan to complete extensive family.
In 1995 the profit triples Antarctica / Polar in Rio Grande do Sul reaching R $ 46,853,000.00 (forty-six milhões oitocentos and cinqüenta three thousand reais). This year the Brewers received profits of the company.
In 1997 deepens the restructuring process started in 1992.
On July 02 from 1999 breaks the news of the mega-merger of the largest brewers in Brazil, ie, Brahma and Antarctica, made on April 19, 2000 after approval by CADE.
In 2001 the company closed on a few in Star. In 2002, massive layoffs of beer.
In 2004 Ambev news alliance with Global Interbrew Brussels. In the same year complaints of ammonia in Star.
On April 20, 2006 the multinational AmBev announced the closing of the brewery Star.
The building where it was Polar Brewery was acquired by the Municipality of Star and the private sector in 2008.
The streets Arnaldo J. Diel and Colonel Flores were reopened to the community.
In Brazil, the beer was slow in coming, because the Portuguese feared losing streak of the sale of their wines. The beer arrived in Brazil in 1808 brought the Portuguese royal family to move to the then colonial Brazil. It is reported that the king, an inveterate lover of beer, could not stay without consuming the drink.
Until the late 1830's, rum was the most popular alcoholic beverage in the country and beyond it, were imported liquors and wines of France in Portugal, especially to meet the nobility. During this time the beer was already produced, but in a homemade case made by families of immigrants to their consumption.
Thus begins the history of beer in Brazil, and every day brings new data and information that will be adding the already known. But what we propose is actually write a little about the history of beer in Star. Speaking of our history much closer as the negotiators, entrepreneurs and government, fulfilling its role, take care of what remains of the brewery Antarctica / Polar.
Our brewery was founded on October 10, 1912 under the name of "Limited Partnership Julius Diehl & Cia." The October 20, 1912 met the founders of the firm, to conduct the 1st call for funds. On October 22, was made the first deposit in the Bank Pelotense extinct. On October 24, were acquired in Ruschel 3 brothers and land, then the value of "Four Tales
Réis "as scripture by then notary Adolfo M. Ribeiro. The company Julius Diehl & Cia was officially registered on April 16, 1914. Beer Aurora was one of the leading brands of the company.
Later, the brewery was renamed to Kortz, Dexheimer & Cia, and succeeded by Luiz I. Mussnich. After his death came to be called Widow Luiz I. Mussnich. Already in 1945, under the corporate name of Star Brewery SA, the company was incorporated by a group of holy-Cruzense, with the promoter Mr. Jean Hanquet. This year the brewery is to be called the Polar S / A.
In its fiftieth year (1962) showed the company's commercial beer brand "dark-skinned" with the slogan: "Polar created the entire nation consecrated" or "beer more beer in Brazil." This time was still produced Chopp Polar beer in bottle or barrel launched in 1957, Guarana Frisante, Water Star, Orange Soda, Crystal Gas and Tonic Water. In the year of Golden Jubilee of the Star Brewery was as Manager Mr. Odilo A. Thomas, Assistant Director Mr Flavio
Jaeger and Ispetores sales Messrs Armindo Scheibe, Oscar Garcia and Jose Chaves Valerian Moraes. Technical Petar and Dragutin Hirtenkauf. Business Administration from Arnaldo J. Diel. This time the company made shipments to Ceara and Maranhao among other states of Brazil. In 1962 the taxes collected by the brewery were CR $ 70.000,000,00 (seventy million cruise).
In 1972 the Polar S / A is acquired by the Antarctica Paulista and from this date receive large incentives the city as a donation of land area in 1973 and 1987. It employed about 800 brewers.
Since 1992 is granted to children of brewers substantial value as a School Assistance and Health Plan to complete extensive family.
In 1995 the profit triples Antarctica / Polar in Rio Grande do Sul reaching R $ 46,853,000.00 (forty-six milhões oitocentos and cinqüenta three thousand reais). This year the Brewers received profits of the company.
In 1997 deepens the restructuring process started in 1992.
On July 02 from 1999 breaks the news of the mega-merger of the largest brewers in Brazil, ie, Brahma and Antarctica, made on April 19, 2000 after approval by CADE.
In 2001 the company closed on a few in Star. In 2002, massive layoffs of beer.
In 2004 Ambev news alliance with Global Interbrew Brussels. In the same year complaints of ammonia in Star.
On April 20, 2006 the multinational AmBev announced the closing of the brewery Star.
The building where it was Polar Brewery was acquired by the Municipality of Star and the private sector in 2008.
The streets Arnaldo J. Diel and Colonel Flores were reopened to the community.
For Engster Airton dos Santos
Nenhum comentário:
Postar um comentário